Apple has built a reputation for creating sleek, user-friendly devices, and Apple TV is no exception. Whether you own an Apple TV box or simply use the Apple TV app, the platform offers an impressive way to stream movies, shows, and live channels. But one common question many new users have is: “Why isn’t everything free on Apple TV?”
Let’s break it down.
What Is Apple TV?
Apple TV comes in two forms:
- Apple TV Device (Apple TV 4K or Apple TV HD)
- A physical streaming box that connects to your television.
- Lets you install apps like Netflix, Disney+, Amazon Prime, YouTube, and more.
- Apple TV App
- Available on iPhone, iPad, Mac, Smart TVs, and even some game consoles.
- Central hub for all your streaming — including Apple’s own service, Apple TV+.
How Apple TV Works
Think of Apple TV as a streaming hub. Instead of jumping between multiple apps and subscriptions, Apple TV organizes content in one place.
- Watch Apple TV+ originals (like Ted Lasso, The Morning Show, and Severance).
- Rent or buy movies directly from Apple’s iTunes Store.
- Subscribe to third-party channels (like HBO, Paramount+, or Showtime) within the Apple TV app.
Why Isn’t Everything Free on Apple TV?
This is where many people get confused. While the Apple TV app is free to download and use, not all content inside it is free. Here’s why:
- Apple TV+ Subscription
- Apple TV+ requires a monthly fee because Apple invests heavily in creating exclusive shows and movies.
- Third-Party Streaming Apps
- Netflix, Disney+, Hulu, and other services still require their own subscriptions.
- Apple TV just organizes them in one place; it doesn’t unlock them for free.
- Movies & Shows to Rent or Buy
- The latest blockbusters or classics can be rented or purchased.
- This is similar to a digital video store.
Apple TV+ vs. Apple TV: What’s the Difference?
- Apple TV (app/device) = The hub that gathers all your streaming apps and services.
- Apple TV+ = Apple’s subscription service with original shows and movies.
Is Apple TV Worth It?
If you’re already in the Apple ecosystem, Apple TV is a seamless way to watch and organize content. Apple TV+ also delivers critically acclaimed originals at a lower cost than most competitors. But remember — just like Netflix or Disney+, it’s not free.
❓ Apple TV FAQs
1. Is Apple TV free?
The Apple TV app is free to download and use, but content inside (like Apple TV+ or rentals) usually requires payment.
2. What is included with Apple TV+?
Apple TV+ includes all of Apple’s original content — TV shows, movies, and documentaries. However, it does not include third-party services like Netflix or Disney+.
3. Do I need to buy the Apple TV device to watch Apple TV+?
No. The Apple TV app is available on iPhone, iPad, Mac, smart TVs, and even some gaming consoles. The Apple TV box is optional.
4. Why do I still have to pay for Netflix or Disney+ on Apple TV?
Because those are separate services. Apple TV simply organizes them in one place, but subscriptions remain independent.
5. Can I rent movies without an Apple TV+ subscription?
Yes. Rentals and purchases are available in the Apple TV app without needing Apple TV+.
Final Thoughts
Apple TV simplifies streaming by bringing all your subscriptions, rentals, and purchases into one hub. But not everything is free — because Apple TV is the “platform,” while Apple TV+ and other services require separate subscriptions.

In short: Apple TV is the hub. Apple TV+ is Apple’s content. Other apps remain independent